Why SmartBuyers exists

Rich Hopen, Founder
Call or text me with questions. 908.917.7926
SmartBuyers was built to serve homebuyers – not sellers, agents, brokerages, or advertisers.
Too many buyers choose an agent blindly, without understanding the importance of working with someone who is highly-qualified, ethical, and respected.
Founded by Rich Hopen, an attorney and real estate broker with 25 years of experience, SmartBuyers has a simple goal – connect buyers with an exemplary agent to ensure the buyer has a successful homebuying experience.
The advisory team includes a leading startup advisor, the former president of a top national brokerage company, a co-founder of the title industry's leading wire fraud prevention company, and a venture capitalist.
Get direct access to vetted buyer agents, selected for integrity, expertise, and results.
Meet our agents
Trusted by Grand Rapids homebuyers
90-day money-back guarantee
